Imagine being able to buy milk, fresh fruits, and baby formula weekly — without spending a single pound.
That’s what the Healthy Start scheme is designed for — and it’s already supporting thousands of families throughout the UK.
Let’s explore how it works and how to get started.
🎁 What Can You Buy with It?
The card is accepted at most large supermarkets and can be used to purchase:
- 🥛 Whole, semi-skimmed, or skimmed milk
- 🍎 Fresh, frozen, or tinned fruit and veg
- 🍼 Infant formula for babies
- 🥫 Pulses like beans, chickpeas, and lentils
- 💊 Free vitamins for you and your children
You’re free to choose anything from the approved food list.
💷 How Much Is Provided?
The benefit you receive depends on your situation:
- £4.25 per week for each child under 4
- £8.50 per week if you’re pregnant or have a baby under 1
- Payments are automatically added every 4 weeks
You can continue receiving it for as long as you meet the criteria.
🛒 Where Can You Use the Card?
The card works just like a debit card and can be used at:
- Tesco
- ASDA
- Aldi
- Lidl
- Iceland
- Co-op
- Plus many local grocery shops
Just use it at checkout — no need to tell anyone or register in-store.
📝 How to Apply in Minutes
Applying is easy and free. You’ll need:
- Your full name and home address
- Your date of birth
- Your National Insurance number
Once approved, your card is mailed to your home.
📌 Who Qualifies?
You may be eligible if:
- You’re pregnant
- You have a child under age 4
- You receive Universal Credit, Income Support, or other similar support
Even if you’re unsure, it’s worth checking — many families miss out simply because they didn’t know they could apply.
💡 Quick Reminder
You don’t need to be a British citizen — just live in the UK and meet the eligibility rules.
The sooner you apply, the sooner your card can arrive.